The Development of Tourism Souvenir in Liaoning
Abstract: Tourism souvenir, as an important income in tourism industry , has become a focus in tourism industry , especially in Liaoning province. Based on tourism souvenirs in Liaoning , this paper starts from the definition and characteristics of tourism souvenirs and has a sense of tourism souvenirs . Then makes a generalization of the status quo, puts forward with the corresponding suggestions for souvenir enterprises , market managers and legislative departments. This paper lists achievements and problems in development , production , running and supervision at the same time by researching and analysing data and cases .
This paper borrows experiences from other souvenir markets and makes a summary of arising problems , finally gives suggestions to improve the tourism souvenir in Liaoning .
 
 
 
 
 
 
 
 

Key Words: Liaoning; tourism souvenir; market development